Dunkin' Donuts and Starbucks Marketing Comparative Analysis of Dunkin' Donuts and Starbucks Marketing Strategies Dunkin' Donuts began as a blue-collar coffee and donut shop, and after choosing to expand using a franchise model, soon became a dominant chain across the eastern United States. Starbucks had equally humble beginnings in the downtown area of Seattle, Washington, yet the difference was the customers they were attracting. Coffee enthusiasts, students and intellectuals across the

Launching Five New Dunkin’ Donuts Locations in the Midwest Introduction In 1948, William Rosenberg launched his original doughnut shop known as the "Open Kettle" in Quincy, Massachusetts (Poole, 2017). In 1950, after watching his hungry customers “dunk” their doughnuts in a cup of coffee, Rosenberg rechristened the name of the shop to “Dunkin’ Donuts,” and the rest, as they say, is history. The popularity of the first Dunkin’ Donuts shop convinced Rosenberg

Strengths The number and location of stores is a tremendous strength, and the same-stores strategy has worked effectively for years as a means of expanding market share ("Growth strategy," 2002). Starbucks offers a wide variety of products which are sold in its coffee shops, in grocery stores, in other retail outlets, and through its Website ("Schultz return," 2008). Loyal customers visit Starbucks stores an average of 18 times per month, illustrating the strong

Change Management Management Theory Change management: Starbucks case study Kotter & Cohen (2002) outline an 8-phase change process to explain why some organizations succeed and others do not at change management. These stages of change include increasing the sense of urgency for change; building a guiding team for the change; getting the change vision right; communicating to stakeholders to generate enthusiasm or 'buy-in'; empowering action; creating short-term wins; not letting up; and making

STARBUCK'S CASE ANALYSIS: STARBUCKS Starbucks Case Analysis Starbucks Case Analysis Situation Analysis Suppliers Competitors New Entrants Strengths Weaknesses Opportunities Threats Strategic fit Many individuals all over the world walk into Starbucks daily for their cup of coffee, but it is more than the costly coffee that brings individuals in day after day to the shops across the globe. Starbucks offers a high-energy atmosphere and helpful employees who help clients in any issue or question they might have with the coffee or service. People

Featuring an Analysis of a Corporation Starbucks Company Analysis In the year 1971, Starbucks opened its first store in Seattle's Pike Place Market. At the time, it engaged in selling ground beans over a small counter. In addition, the location was an open-air market, and its beginning, was more or less similar to a hobby. The friends, who started the now renowned global company, were not profit oriented. However, the joining